Journal

The bureau’s journal

We break down brands, campaigns and events, and share what works on Threads and social media.

A look at Jacquemus: the founder’s personal story, shows in lavender fields and a tiny bag the whole world talked about.

A look at Aesop: amber bottles, a unique interior for every store and the road from a Melbourne salon to a 2.5 billion dollar deal.

A look at Le Labo: perfume blended in front of you, the buyer’s name on the label, and honesty instead of gloss.

A look at Van Cleef & Arpels: poetry instead of advertising, one symbol for decades, and a technique that became a legend.

How a brand can start on Threads with no ad budget: voice, rhythm, conversation and honest lead counting. Notes from YUZU BUREAU.